Brinks

Brinks needed a refreshed Amazon presence to align with corporate brand guidelines and project a more professional image. I led their rebranding efforts using Adobe Creative Suite and Amazon Seller/Vendor Central, implementing A/B testing and optimizations that enhanced click-through rates, conversions, and impressions.

Results at a Glance

+8% increase in conversion rate following redesigned A+ content
+$190,230 in sales over 12 months driven by a full storefront revamp
Improved customer journey and retention through targeted feature infographics
+$4,020 in sales within 90 days from a refreshed Brand Story section

Regular A+ Content

Increased conversion rate by 8%.

Storefront Optimization

Increased sales by $190,230 over 1.4 years.

Product Images

Enhanced the customer journey and decision-making process.

Brand Story A/B Test

Boosted sales by $4,020 in 3 months.