Forever New
Forever New partnered with us for four years to refine and maintain a high-quality Amazon presence for their fashion categories. I led the art direction and visual design for their Brand Store, Premium A+ Content, and product imagery, establishing a scalable system that balanced aesthetic quality with Amazon's functional requirements. This work supported evolving brand storytelling, improved customer clarity, and enabled seasonal and category expansion while maintaining a consistent and elevated experience.
Key Contributions
- Led art direction and design for the Brand Store, Premium A+ Content, and lifestyle and product imagery.
- Established a clean visual system emphasizing fabric details, fit, and key differentiators important to fashion customers.
- Improved information hierarchy and mobile readability across all content formats.
- Collaborated with the content team to align visuals, feature callouts, and narrative flow for a smoother customer journey.
- Applied best practices for premium fashion presentation while meeting Amazon's technical standards.
Impact
+$52,100 in sales over 9 months, driven by Brand Store optimization
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Delivered elevated Premium A+ modules for both Home and Delicate product lines.
Improved clarity and customer engagement through updated visual hierarchy and refined imagery.
Strengthened the brand's competitive presence with a consistent, premium visual system used across multiple seasons.